Thrival Muscle Recovery

Monthly sales grew from $66k to $327k in just six months

495%

Increase in Sales

16.84%

Decrease in ACoS

$2m+

Revenue

Brand Overview:

The fitness and recovery niche on Amazon is fiercely competitive, making it tough for brands to gain traction. Thrival Muscle Recovery was founded with a clear mission: to provide high-quality, adjustable muscle recovery tools that empower athletes, trainers, and everyday users to recover faster and perform better. Despite offering a superior product backed by thousands of satisfied customers, the brand found itself hitting a frustrating ceiling. No matter how much was spent on advertising, sales growth stagnated, and organic visibility remained elusive.

That’s when Thrival partnered with Amazon Growth Lab, determined to break through the plateau and unlock their full potential.

The Breakthrough:

Sales soared from $66K to $327K in just six months—a staggering growth of over 495%. On an annual scale, revenue surged from $700K to over $2 million, solidifying a remarkable trajectory.

Increase in Organic Sales

Organic sales surged from $22k to $117k, an increase of over 431%, proving that AGL’s strategy was driving sustainable growth beyond paid traffic.

Higher Conversions, Better Efficiency:

Conversion rate improved from 8% to 10.44%, showing a stronger purchase intent from visitors.

Increase in Sessions

Sessions grew from 19k to 43k, a 126% increase in overall brand visibility.

Maximizing Profitability:

Even with the massive increase in sales, Thrival improved efficiency — TACoS dropped from 24.36% to 13.31%, reflecting a more profitable and sustainable advertising strategy.

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SEO Market Leadership:

The brand’s main keyword ranking skyrocketed from 35th position to 1st, securing top organic visibility and reducing reliance on paid traffic.

That’s when Thrival partnered with Amazon Growth Lab, determined to break through the plateau and unlock their full potential.

The Breakthrough:

Sales soared from $66K to $327K in just six months—a staggering growth of over 495%. On an annual scale, revenue surged from $700K to over $2 million, solidifying a remarkable trajectory.

Industry:

Health & Household

Link to Storefront:

Thrival Muscle Recovery Storefront

Location

United States

Project Duration

July 2024 - Ongoing

The Challenges:

Scattered Listings & Underutilized Reviews

Thrival’s product listings were fragmented and difficult for customers to navigate. While competitors boasted around 8,000 reviews, Thrival had 900+ reviews scattered across different listings, diluting the credibility and impact of customer feedback.