top of page
Entrepreneurship
Selling Your Amazon Business: What It's Actually Worth in 2025
You've built a profitable Amazon business doing $2 million annually. Net profit: $400,000. You assume it's worth $1.2M-$1.6M based on the 3-4x EBITDA multiples you've heard about from other Amazon sellers. You contact three brokers who specialize in selling Amazon businesses. They all come back with valuations around $800K-$900K. One FBA broker says $400K. You're confused and frustrated. How is an Amazon FBA business generating $400K profit only worth 2x earnings? Welcome to
Amazon Growth Lab
13 min read
bottom of page