Selling on Amazon

A successful Amazon product launch follows a structured 60-day sequence: build a fully optimized listing before day one, generate early reviews through Amazon Vine, drive targeted traffic with a focused PPC structure in the first two weeks, scale the keywords that convert in weeks three and four, then consolidate organic rank with full-funnel advertising and promotions through day 60. New ASINs that follow this sequence establish conversion history and keyword relevance whil

An Amazon Brand Store drives revenue when you design it as a conversion destination instead of a digital brochure. The stores that perform share a consistent architecture: a homepage that routes shoppers by intent, category pages organized around how customers actually browse, shoppable content that shortens the path to purchase, and a deliberate traffic strategy feeding it all. Amazon's own data shows high-quality storefronts generate up to 97% more sales than low-quality o

Tariff costs hit Amazon sellers harder than most retailers because Amazon's pricing environment is transparent, competitive, and unforgiving. The brands protecting margins right now follow a consistent playbook: they recalculate true landed cost at the SKU level, test price increases gradually instead of repricing in panic, diversify sourcing beyond a single country, and tighten advertising efficiency so wasted spend stops compounding the squeeze. Tariff rates change frequen

Everyone says transitioning from Vendor Central to Seller Central gives you more control and better margins. Sometimes that's true. Sometimes it's the wrong move entirely. Brands that switch without careful modeling often wish they hadn't. The real question isn't which platform is better in the abstract. It's about which platform fits your product economics, operational capacity, and growth goals. That answer looks different for every brand. Here's a clear, honest breakdown o

You've built a brand worth selling. The question is whether you've built the infrastructure to protect it. Most Amazon sellers know Brand Registry exists. Far fewer understand everything it unlocks - or how badly they're exposed without it. Hijacked listings. Counterfeit products undercutting your price. Zero access to A+ Content, Sponsored Brands, or Brand Analytics. No IP enforcement tools when a competitor steals your images or copies your ASIN. Brand Registry isn't a nice

Your Amazon Brand Store is wasted real estate if it's not a funnel. Most brands treat their Store like a digital brochure - pretty images, product grids, maybe a video. They spend thousands on design, launch it once, and never touch it again. Then they wonder why it generates minimal sales despite decent traffic. Your Amazon storefront design should guide shoppers from discovery to purchase, not just showcase products. In competitive markets like Los Angeles, New York, and ot

Many Amazon sellers blame their PPC campaigns when sales stall. They obsess over bid adjustments, budget allocations, and ACoS targets. That Tuesday when your conversion rate dropped 40%? Nine times out of ten, it's not your advertising. The real problem sits on your detail page. When your product listing doesn't convert efficiently, every ad dollar underdelivers. Fixing your conversion rate is functionally identical to cutting your cost per acquisition. A seller with a 20% h

The Amazon battlefield in 2026 is volatile and data-driven. AI bidding algorithms dominate ad auctions. Machine-assisted content optimization has compressed the margin for human creativity. CPCs keep rising, but the real shift lies in sophistication, not spending. In today’s most competitive categories, ‘good enough’ PPC has quietly become the fastest way to lose ground. At Amazon Growth Lab, managing $100M+ in ad spend across 100+ accounts, we've learned that winning require

Not long ago, sellers could set a price, let it ride for months, and watch sales roll in. That equilibrium is gone. In 2026, platform fees, FBA surcharges, and ad CPCs continue to rise and fragment, often faster than most sellers update pricing. Yesterday's profitable price became today's loss-maker overnight. Static pricing now functions like a flat tire in a race. It slows your velocity with every marketplace algorithm update. At Amazon Growth Lab, managing $100M+ in ad spe

Last month you were doing $45,000 in Amazon sales. Your main product ranked #3 for its primary keyword. This month you're doing $18,000. Same product. Same listing. Same ad budget. Your ranking dropped from #3 to #47. You check Amazon Seller Central for violations. Nothing. Account health? Perfect. Competitor launches? None. Pricing? Unchanged. What happened? Amazon changed the algorithm. Again. Welcome to the most frustrating reality of selling on Amazon: Amazon's search ran

The Morning Your Buy Box Disappears You wake up, check your Amazon listing like you do every morning, and freeze. Your product-the one you spent months developing, $50K launching, and a year optimizing-now has the Buy Box held by "Seller_12345_Trading_Co" at $8 below your price. You didn't authorize this seller. You don't know who they are. And they're selling what appears to be your product with your photos, your description, your brand name. Your sales dropped 73% overnight

The Seven-Figure Ceiling That Traps Most Amazon Sellers Your Amazon business hit $1.5 million in annual sales last year. That's phenomenal, you're among the most successful Amazon sellers on the platform. You've figured out sourcing, Amazon PPC, product listings, everything. But you've been stuck at $1.5M for nine months now. You launched two new products. Both flopped. You increased ad spend 30%. Amazon sales stayed flat. You optimized your Amazon listing again. Nothing chan

You've done the math three times now. Between referral fees, FBA fees, storage fees, advertising costs, and that low inventory fee you didn't see coming, Amazon is taking somewhere between 28-32% of your revenue. Your question: Is this normal? The short answer: Yes, 25-30% in total Amazon fees is increasingly standard for FBA sellers. For many sellers, that number is climbing toward 35-40% as Amazon introduces new fees while competition drives up advertising costs to survive

When Your Support Case Disappears Into the Void You've submitted a support case to Amazon Seller Central. The issue seems straightforward enough: Your shoe listing got flagged for battery certification. Your shoes have no batteries. You've explained this clearly, uploaded photos, and cited Amazon's product safety guidelines. Amazon Seller Support responds: "We've forwarded your case to our internal team for review. You'll receive an update within 48 hours." That was three wee

Discover how to safely buy or sell an Amazon account for sale the benefits risks and explore alternatives with Amazon Growth Labs services.

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